PHARMA PCD FRANCHISE BUSINESS

What is PCD Pharma Franchise Business ?

Pharma PCD means Propaganda Cum Distribution. Propaganda means promote or promotion of any product through marketing or advertising and Distribution means to supply of propaganda product. So, Pharma PCD business is about marketing and distribution of Pharmaceutical products through franchise distributor.

How do I start Pharma franchise or  PCD ? 

To start Pharma Franchise PCD business, You required sufficient knowledge about products and mainly required two documents for purchase of medicines. One main document required is Wholesale drug license and other document is Goods and services Tax registration number. These both documents can be arranged from local authority or other option is to appoint local wholesale drug license holder stockiest.

How do I select Best Pharma PCD Company?

Few tips are there to check while selecting Best Pharma PCD Company are :

1. Name: Name of company should be catchy. Try to select company with unique and profession name. Easily pronounceable and remind-able. Company name is important aspect, you should consider while selecting franchise company. Company name will be your recognition.

2. Product Range: Product range is same important as company name. Choose product range according to your need. Having 250 products list doesn’t matter to you if products in the range is not of your interest. Choose company which has product range of your interest whether having 60 products or more than 300 products.

3. Brand Names: Brand Names of the products should be easily pronounceable and remind-able as like company name. Doctors shouldn’t face any difficulty while reminding or prescribing your product. Short and technical name build strong impression.

4. Packing: While selecting franchise company, you should care about packing of products. Products packing give psychological impact in mind of Patients, Doctors and Chemists. Packing makes first impression at in front person.

5. Availability Of stock: Before start with any company, be clear about your stock availability terms. This is the major problem that is faced by most of companies. Above things can be neglected but you can’t compromise with stock unavailability. Once doctor has started to prescribe your brand, he can’t wait for you if you can’t supply product on time. You can loose your business. Clarify all things about stock availability to company and take proper assurance about regular supply.

6. Business Promotion Support: Promotional inputs are main part of your working in doctor’s chamber. Choose company which can provide you timely and regular supply of promotional inputs. Visual Aids, detailing bag, Catch covers, reminder cards, dairies, pen, key chains are few inputs that are provided by companies.

7. Monopoly Rights and Marketing Agreements: Monopoly rights are back bone of pharma franchise business. Take marketing and monopoly rights agreement on stamp paper indicating you are sole distributor and marketing person at monopoly rights for particular area. You may thing this is not necessary but in future you can face major problems like infiltration of products from other areas or change of distribution to other person by company itself. Be straight in this matter.

8. Net rates: Compare 4 to 5 companies rate having products list of your interest. After comparison if you find rate of products are higher for the company you want to select. You can negotiate to company about rates. Tell them others are purposing these rates and you are willing to work with them. If they can give these rates, you can start with them.

9. Payment Terms: Clarify all your debuts about payment terms. In start you can start with advance payment but take in written about credit terms after some time. Otherwise companies can refuse to give you credit as per conditions.